Digital marketing has become an essential tool for businesses of all sizes in today’s world. It offers the ability to connect with a massive audience through various digital channels, such as social media, search engines, email, and more. But, one of the biggest concerns businesses have when considering digital marketing is how much it will cost.
The truth is, there is no straightforward answer to the question of how much digital marketing costs. The cost of digital marketing can vary significantly depending on various factors, such as the type of marketing you want to do, your target audience, the size of your business, and your overall marketing budget. In this blog post, we will explore the different types of digital marketing and their associated costs to help you get a better understanding of what you can expect.
How Much Does Digital Marketing Cost in Kenya?
Strategy Development
Strategy development is the process of understanding your business needs and putting together all the activities, processes, and platforms in digital marketing to help you achieve your chosen goals.
It’s the roadmap of the whole process and always the first step whenever you decide to onboard digital marketing into your overall marketing strategy.
The charges depend on various factors like your industry, type of business, your target customers, etc. For instance, I would charge a B2B company that provides cybersecurity solutions more, compared to what I would charge a hotel. This is because I will have to put in a lot of thinking, time, and studies on the cybersecurity firms and also because we will be dealing with a more pricier commodity.
Cost of Search Engine Optimization (SEO)
SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs) for relevant keywords. It’s a long-term strategy that involves creating high-quality content, building backlinks, and improving your website’s technical SEO. The cost of SEO varies depending on the scope of the project, the competitiveness of the keywords, and the experience of the SEO agency or freelancer you hire.
Typically, SEO services can cost anywhere from Kshs 10,000 to Kshs 35,000 per month for small businesses, while larger companies can expect to pay Kshs 50,000 or more per month or more.
Pay-Per-Click (PPC) Advertising
PPC advertising is a model of digital marketing where businesses pay each time a user clicks on one of their ads. It’s an effective way to drive traffic to your website and generate leads quickly. The cost of PPC advertising depends on various factors such as the industry, the keywords you’re targeting, and your target audience. For example, highly competitive industries such as tech, legal, or finance can have much higher costs per click than other industries.
On average, businesses can expect to pay around Kshs. 50 to Kshs. 200 per click for Google Ads. However, costs can vary depending on the competitiveness of the industry and the targeted keywords. A good PPC agency or freelancer can help you optimize your campaigns and get the best return on investment (ROI) for your ad spend.
Social Media Marketing
Social media marketing involves creating and sharing content on social media platforms like Facebook, LinkedIn Twitter, and Instagram to build brand awareness, drive traffic to your website, and engage with your audience. The cost of social media marketing can vary depending on the number of platforms you’re using, the amount of content you’re creating, and the level of engagement you’re aiming for.
A typical social media marketing package can cost anywhere from Kshs 3500 to Kshs. 150,000 per month depending on the level of service, size of your brand, type of your industry, and the size of the agency or experience of the freelancer. If your business also chooses to hire a social media manager or coordinator to handle your social media presence in-house, their ideal salary may vary between Kshs. 60,000 to Kshs. 150,000 depending on their experience, the size of your brand, and the type of industry.
Email Marketing
Email marketing is a cost-effective way to reach your B2B audience with targeted messages and promotions. It involves sending newsletters, promotional emails, and other content to your subscribers’ inboxes. The cost of email marketing depends on the platforms you chose to use, the size of your email list, the frequency of emails you send, and the level of automation you use.
Email automation tools like Mailchimp, HubSpot, and Active Campaign typically charge based on the features, number of subscribers, etc. However, prices can vary depending on the level of service you need.
Web Site Maintenance & Conversion Rate Optimization (CRO).
Website maintenance includes rectifying errors, updating plugins, updating content, etc.
On the other hand, Conversion Rate Optimization ( CRO) involves all the activities conducted on your website to improve website conversions. This includes conducting A/B tests (testing two or more versions of your website or website sections to see which works better), removal and addition of some website sections, copywriting, etc.
To get a comprehensive digital marketing service, your website must be included. This is because there must be some changes made to improve conversions.
The changes vary based on the current state of your website. If it is highly converting, then very minimal changes will be needed. If there are no conversions, then there’s a lot of work to be done. Sometimes it can even get to a complete redesign of the whole website.
Conclusion
The cost of digital marketing can vary widely depending on the type of marketing you choose, your business size, and your marketing goals. It’s important to work with a reputable agency or consultant to help you determine the right marketing strategy for your business and optimize your marketing budget for the