This blog helps you find ways how to come up with content ideas for b2b business.
B2B (business-to-business) marketing is a unique challenge compared to B2C (business-to-consumer) marketing. B2B businesses target other businesses rather than individuals, so the marketing approach must be different.
The content created for B2B marketing should be informative, educational, and should highlight the benefits of the products and services offered.
Content marketing is one of the most effective ways to reach out to potential clients and customers in the B2B space. But how do you come up with content ideas for B2B businesses?
In this blog post, we will discuss some effective strategies to help you generate content ideas that can engage and convert your target audience.
How to come up with content ideas for b2b
Customer Interviews & Surveys
Conducts surveys and interviews with your current customer to understand what they and your prospects are looking for and figure out how you can help them out.
Your current customers were facing a number of challenges before they started working with you, most likely, your prospective customers are facing the same challenges.
You can interview just a few of your customers and use the information they give you to create compelling and exhaustive content that can be helpful to your future customers.
Pay attention to customer queries and inputs
Of course, you interact with your customers on a regular basis. Whether in terms of developing repeat businesses or improving the quality of your services or as a form of strengthening your relationships, continuous customer communication is key.
In most cases, these are the times when your customers air out their concerns. Whatever you do with that information can either bring you more business or cost you more accounts.
It will be wise if you can use those details to improve what you offer and create helpful content around that. In most cases, many of your other current customers and prospective customers are facing the same challenges. Once you publish that content, it can be helpful to your ideal customer and in the long run, you can move them down the funnel and convert them into customers.
Talk about your products & services
Clearly communicate your value proposition and showcase how your products and services help your customers and how they can be beneficial to your prospective customers.
For instance, if you are a b2b SaaS company offering CRM software to other organizations, you can produce “How-to” videos, blog posts, demo videos, and manuals that explain in detail how the CRM software can help them streamline their day-to-day activities.
Such content can help you generate many qualified leads considering the fact that you have demonstrated to them exactly how to use your product to their advantage.
Social media searches
You go to social media platforms like Twitter and search the keywords that are related to your business. Take your time and look at the tweets, retweets, and comments.
Check out if there are questions that you can help them get answers to. Use those questions and comments to create exhaustive content around it. Make sure that the content is helpful and clearly answered their questions.
Once you have published that blog post or video, you can share the link in the comment section to help them get the answers to whatever they were asking about.
In most cases, you will find that there are several people who were looking for those answers. Sharing with them your content can help you build authority and generate qualified leads.
Show success stories of your customers
Use case studies and client testimonials to showcase success stories of clients who have used your products/ services to solve a particular challenge.
In the process of coming up with a case study, your clients will provide you with information such as; the challenges they were facing before working with you, how they were dealing with the challenges, why they chose to work with you and what were the results after working with you.
Use the information such as the challenges they were facing and how they were dealing with those challenges; create bits of exhaustive content that offers the prospective customers the route to finding a lasting solution.
Ask your social media audience
Some of your audiences in the various social media platforms are part of your ideal customers. People spend a lot of their free time on social 9media to be entertained or escape from their situations just for a few minutes. Use this opportunity to pose a question to them and ensure that you use the right terms on your questions, just so you can get their attention and they can be able to relate to you.
For example, if you are a B2B company offering team-building services to other companies, you can ask them “What hinders you from keeping your employees motivated and productive?”
Keep an eye on the comment section and ensure that you list each of the relevant comments. Use those questions and comments to come up with more content for your blog post and short videos.
Check on industry-related forums
Go to the respected forums across your industry. Check on the common questions that people ask which are relevant to your business. Use those questions as topics for your next blog post. Once you have published them, share a brief answer with the link to your blog to answer the questions asked on the forum
Also, check on the Common topics that people talk about and be a regular contributor. If the topic at hand needs more explanation, create detailed content about it and share the same on the forum as a contributor.
Don’t just limit yourself to industry-related forums because you might end up getting a very low reach. Consider other reputable forums such as Reddit and Quora.
Once you make your contribution to forums a regular activity, you will build on your credibility and thought leadership and increase relevant traffic to your website.
Use available tools online
There are several tools both free and paid, that you can use to help help you get content ideas.
You can use free tools such as Google Trends to get what people are searching for on Google and other related topics.
Other tools include Answer the Public, Ubersuggets, and Semrush. These tools have both free and paid versions, and they do come with more features that can help you in keyword research, competitor research, and most important finding content ideas. You can even go further into filtering them as per your target country.
Conclusions
A solid content marketing strategy is important for your overall digital marketing strategy. To continuously create relevant content for your target audience, you need to find ways how to come up with content ideas for b2b business.
If you need help developing and implementing a solid digital marketing strategy, feel free to reach out to us and we will help your business become the industry thought leader and generate qualified leads.