WHY YOUR BUSINESS NEEDS A WEBSITE.
By the time you finish reading this post, I bet you will start looking for web design services available for you. Especially if you are in the B2B business model.
B2B simply means business to business ie, businesses that sell to other businesses instead of direct consumers.
A business without a website is like a new shop without windows. I mean, how can your prospects know what you offer and if it’s a good fit for them?
Of course, not all businesses need a website but let’s focus on those in the B2B sector
Why Your Business Needs A Website
Build brand trust
Your website is the only platform where your prospects who know nothing about you will get to know more about you and your business offerings.
There are so many other businesses that offer similar services and products like you. So how will you stand out from such a competitive crowd?
You will need a website that clearly shows why you are the best at what you do, what other businesses say about you, and showcases your expertise.
A website is the first impression your target customers get to see about your business. If you have a poorly maintained website, that’s bad for you. It’s even worse when you have no online presence.
Learn more about what makes a good website
In short, a website will make your business look credible and professional.
It’s part of branding.
Branding is an important part of any business regardless of its size or industry.
Whether you have a brand strategy or not, you have been branding all along.
Branding is how people perceive your business, so your brand strategy is what will help you control the narrative.
So, how does a website help you in branding?
As I said earlier, your website is the first encounter your target market will have with your business online.
Without one, you are missing some huge opportunities for brand prevalence.
This is where you showcase what you believe in as a brand and how you are the best option for your target market.
Need to brand your business? Book a brand strategy consultation
Be found by your potential customers
Your products or services are on-demand, that’s why your business and competitors’ businesses exist.
Every day people are searching for your services, those with good websites will always win simply because they can easily be found.
For instance, when you are searching for a solution to solve a particular problem, where is the first point that you will look for the solution?
I’m sure it is Google, right? That’s the same case with your target customers. They will go straight to Google to search for solutions to their problems
So, if your customers find your website and see that you can help them solve a problem, that simply means that there’s a sale coming.
Declining Social Media Reach
Social media will never replace your website, let’s be clear on that.
Why?
You do not have complete control of your page or account, you will have to adhere to their regulations which sometimes limit your business potential.
Secondly, if you have realized, 7 years ago, a post on your business page would get a good number of reach and engagements from your followers. Today, you might have a page with 250000+ followers but only 3000 will get to see it, less than 100 of them will engage.
Prove it yourself. Search for your favorite brand on social media, look at their following, and compare that with the number of engagements on their posts, especially in the B2B space.
Also, social media algorithms keep changing every now and then and it is very tricky to keep tabs on the changes. This can be very tricky, especially when you are not an expert in Social Media Marketing.
Your website is the only online platform that gives you full access and control to grow your business.
Digital Marketing
Your business website will complement your digital marketing efforts.
Today, many businesses whether in B2B or B2C have realized the impacts of digital marketing, and they desperately want to implement it as part of their overall marketing plan.
Most Marketing Managers and business owners are buying courses, hiring consultants, and watching YouTube videos, in order to learn how they can apply this skill in their companies.
I bet, there’s a high chance that you fall into that category, right?
Your digital marketing strategy can’t be complete without your business website. As a matter of fact, over 70% of your online marketing efforts will revolve around your website
A huge part of your social media campaigns will be aimed at driving traffic to your website and landing pages. The same applies to your email marketing campaigns and all other sorts of online advertisements.
Once people see your adverts, they won’t buy from you immediately. They will want to get an assurance on whether you are the right brand to help them solve their problems, they will want to compare you to your competitors, etc.
All these will only take place on your website and the competitors’ websites. B2B Customers don’t do comparisons on social media platforms.
Let’s wrap it up
If the above reasons are not convincing, ask yourself, why do all the winning brands have a website?
Whenever you are looking for information or a solution from your favorite brand, where do you go? Their website, right?
To conclude this, your business needs a website. Get the best web design or digital marketing services to start growing your sales.