How Web Design Affects B2B Lead Generation: Turning Visitors into Leads. A well-designed website is more than just a virtual storefront, it’s a vital tool for driving lead generation. But how exactly does web design affect B2B lead generation? What aspects of design matter most, and how can B2B companies leverage design to convert website […]

How to Develop a Content Marketing Strategy That Aligns With Your Business Goals. In today’s B2B landscape, content marketing is more than just a buzzword but a necessity. Whether you’re a CEO, a marketing head, or a business owner, aligning your content marketing strategy with your business goals can make or break your success. It’s […]

Creating Your Digital Marketing Budget. A well-structured digital marketing budget is crucial for the success of any marketing strategy. Whether you’re a seasoned marketing professional or a business owner looking to manage your digital marketing efforts independently, a clear budget helps you allocate resources effectively, measure ROI, and ultimately achieve your business goals. This guide […]

Website Maintainance: The Complete Guide. Website maintenance is the ongoing process of keeping your website in top shape by regularly checking for issues, updating content, and ensuring everything runs smoothly. Just like how you need to service your car to keep it running well, your website needs regular upkeep to stay functional, secure, and user-friendly. […]

DIGITAL ADS BUDGET IN KENYA: YOUR FAVORITE GUIDE. Let’s face it, Kenyan B2B marketers wear many hats. We’re strategists, content creators, and lead generation machines, all striving for that elusive goal: maximizing return on investment (ROI) for every shilling spent on advertising. But with so many channels and ever-evolving marketing landscapes, figuring out where to […]

Is digital marketing in demand in Kenya? The role of digital marketing cannot be overstated in Kenya, where customers are becoming more tech-savvy every day. As a business owner or a marketing professional, of course, you strive to connect with your target audience who interact with the various platforms every day.  That alone should tell […]

CUSTOMER RESEARCH: STRATEGIES TO HELP YOU UNDERSTAND YOUR TARGET CUSTOMERS. Understanding your target customers is the cornerstone of success. Customer research is the key that unlocks valuable insights into your audience’s goals, pain points, needs, and objections. I will walk you through a range of proven strategies that will empower you to gain a deeper […]

WHY YOUR WEBSITE NEEDS A BLOG. Having a website is essential for any business, especially in the B2B sector. However, simply having a website isn’t enough. To truly stand out and make an impact, a business website needs a blog section. In this blog post, I will share with you the reasons why a blog […]

Digital marketing is a powerful tool that helps companies promote their products and services, reach new customers, and increase their revenue. Fortunately, there are many free digital marketing tools available that can help businesses achieve these goals without breaking the bank. In this article, we’ll explore the top 10 free digital marketing tools, their key […]

Digital marketing has become an essential tool for businesses of all sizes in today’s world. It offers the ability to connect with a massive audience through various digital channels, such as social media, search engines, email, and more. But, one of the biggest concerns businesses have when considering digital marketing is how much it will […]

Digital marketing has become a fundamental aspect of any business, and B2B (business-to-business) organizations are no exception. With the proliferation of digital channels, your B2B business can now reach a global audience, engage with potential customers, and build lasting relationships. In this blog post, we will discuss the benefits of digital marketing to your B2B […]

Once your website is done, you have to promote it in order to get relevant traffic that would convert into paying customers. After the web design services, there is more to be done to promote your website. Promoting a website is essential for increasing traffic and attracting potential customers. It can be a daunting task, […]

What is the cost of web design services? This is a common question among many business owners. Web design is an essential part of any business’s online presence. A well-designed website can attract potential customers and help to establish your brand. In Kenya, there is a growing demand for web design services as more businesses […]

WHY YOUR BUSINESS NEEDS A WEBSITE. By the time you finish reading this post, I bet you will start looking for web design services available for you. Especially if you are in the B2B business model. B2B simply means business to business ie, businesses that sell to other businesses instead of direct consumers. A business […]

WHAT MAKES A GOOD WEBSITE? You have probably visited thousands of websites, but do you know what makes a good website? This is very little to do with the tech aspect and everything to do with the user experience and the business goal. What was the website developed to do, and is it excelling? This […]

What’s Content Marketing Strategy Content marketing is the use of content to engage, convince and delight your audience to either recognize, like or buy from your brand. A content marketing strategy is the use of a well-planned task to align your content to help you reach your specific business goals eg brand awareness, increase sales […]

HOW TO CREATE A DIGITAL MARKETING STRATEGY (FREE TEMPLATES INCLUDED) Do you want to learn how to create a digital marketing strategy for your company? I am sure by now you know what Digital Marketing is, and as a business owner or a marketing professional, you have been told that you need to embrace digital. […]